Work > Where there’s risk, there’s reward

Where there’s risk, there’s reward

Date: 20th November 2023

Client: Broadland Group

Broadland Group provide a range of comprehensive professional services specifically designed to manage and mitigate the risks associated with asbestos. They work with a wide range of clients, from private individuals and independent retailers to large industrial businesses, ensuring people meet their legal obligations and protect themselves and others from the dangers of this fibrous material.


Our challenge:

As anticipated, there were a number of challenges. These included the trademarking of Broadland Group brand assets, developing a digital marketing strategy to attract domestic and commercial clients, and the redevelopment of social media platforms, plus the client’s own website.


Our Solution:

Our first task was to trademark the iconic ‘B’ of Broadland Group. Next, we devised a clear strategy and the means to execute it. The Broadland Group Ltd (BGL) was repurposed, together with the client’s brand assets and UX. Content was better managed and developed, the client’s social media found its voice, and PPC and Meta campaign management was improved.


The results:

The design and rebuild of a new user-focused website led to a significant rise in SEO and page ranking, clear content strategy aimed at domestic and household audiences is now being served via Meta, while commercial clients are receiving their content via LinkedIn.

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